Robotics Online is sponsored by Robotic Industries Association, and provides information to help engineers, managers and executives apply and justify robotics and flexible automation. The site includes a Buyer's Guide with a search engine function, plus feature articles, daily news updates, case studies, technical papers, event calendar, job openings, an "Ask the Experts" forum, and much more.

Founded in 1974, RIA is the only trade group in North America organized specifically to serve the robotics industry. Member companies include leading robot manufacturers, users, system integrators, component suppliers, research groups, and consulting firms.